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    OUR STORY

     

    The ‘’Mandel of Unicorn’’ Industry is from Switzerland.

     

    It inherits pocket watch craftsmanship for hundreds of years. Meanwhile, it includes the most popular aviation, aerospace, and racing fields.

     

    The tonneau-shaped watch combines innovative materials, aesthetics, comfort, and advanced techniques. It shows the charm of androgyny.

     

    Mandel leads a new era of watchmaking that is forward-looking and maintains a tradition.

     

    As precision is the key to success in high-speed racing. Mandel dominates design with function and the application of high-tech materials creates infinite possibilities.

     

    The MA series is inspired by precision technology in the fields of aviation, aerospace, and racing. It integrates excellent craftsmanship and visionary concepts. Switzerland combines the characteristics of the three nationalities. Including "practical of German", "romance of French" and "persistence of Italian".

     

    The merge of the three cultures and coupled with the unique features of each region makes the peculiar personality of the Swiss.

    Mandel is rich in nobility. The unicorn emblem symbolizes courage and purity.

    The brand appeal includes that spirit of never giving up and striving for victory in racing. It’s given us courage and hope.

     

    Mandel is deeply influenced by the Alps which is the geographical basis and psychological core of the Swiss.

    ‘’The Swiss always climb up from the hills to the mountains with farmers and shepherds. In these places, it is more daring to gaze at the sun that I want to conquer."

     

    It is worth mentioning that Switzerland was not formed by unity, but through aggregation to achieve unity in diversity. Since the congress of Vienna in 1815 declared permanent neutrality. Switzerland has not been affected by war for nearly 200 years so many traditional technologies and industrial foundations have been completely preserved. It has become a powerful driving force for the economy.

     

    "Mandel" is under the influence of culture and merges expertise in various fields to create the extraordinary brand of the MA series.